[RSVP NOW] SMALL BUSINESS UPDATE:PREPARING FOR 2026 AND BEYOND + Q&A
Black Friday:

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

Small Business bAIsics: AI Training for Business Growth

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Latest—

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

GROW » MARKETING

How to Prepare Your Small Business for Black Friday

Creating a marketing plan, checking your inventory, and optimizing your site for mobile shopping will ensure your small business is ready for Black Friday.

How Any Business Can Make the Most of Small Business Saturday

This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

Nate Berkus On Growing His Brand the ‘Simply Imperfect’ Way

Interior designer Nate Berkus offers entrepreneurs advice on growing their personal brands for long-term success and scalability through authenticity.

START » STRATEGY

How to Write an Emergency Preparedness Plan

Every business owner should prepare for the next big emergency. Learn how to write an emergency preparedness plan using these seven steps.

How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following

Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.

GROW » CUSTOMERS

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

GROW » MARKETING

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.